Wireless operators in Emerging Markets are facing roadblocks in LBS services deployment for a variety of reasons. High CAPEX for deployment infrastructure, fragmentation of LBS ecosystem components and complexity of bringing them together, proprietary components of ecosystem, localization issues, operational expenditure and expertise are the major pain points for LBS products and services deployment. On the flip side, they are highly interested in offering the data based services owing to falling voice ARPU and launch of 3G services. We have the solution to their current strategy of long term waiting or costly and commercially non viable deployments in the race to offer LBS services.
LocationGuru brings an end-to-end solution "SmartGeo" to create a thriving LBS ecosystem for wireless operators. SmartGeo platform is comprehensive deployment platform for VASP and wireless operators who want to become leading providers of Location Based Services(LBS).The platform readily integrates with Mobile operator networks to provide positioning of mobile phones. The platform can work with GIS data in various formats from providers like NAVTEQ, Tele Atlas, Map My India. The platform uses LocationGuru's own GIS Engine available in the platform for excellent routing, POI, geocoding and reverse geocoding services. The SmartGeo Platform can also consume WMS/OpenLS compliant service without any change of interface for the application developers. Painless integration with multiple communication gateways of MMS, SMS, USSD and WAP is another of the star features. The platform comes bundles with white labeled consumer and enterprise applications suite. Third party developers can easily start consuming the SmartGeo platform services with the SmartGeo API.