Customer Overview
Client:
One of the Top 5 Telecom Operators in Asia-Pacific Region
Subscriber Base:
400M+ Users
Industry:
Telecom
Business Challenge
Managing location intelligence across multiple applications and ensuring compliance with regulatory policies were key challenges for the telecom operator. They required a centralized Location-Based Services (LBS) platform to:
- Unify all location sources (Cell-ID, OTDOA, GNSS, Wi-Fi, IoT) for enhanced accuracy.
- Provide controlled access to enterprises and developers via an API-based framework.
- Ensure strict compliance with privacy, user consent, and data security laws.
- Enable multiple location-driven applications, including workforce tracking, delivery management, location-based advertising (LBA), and emergency services.
SmartGeo LBS Platform Deployment
LocationGuru deployed SmartGeo LBS Platform, a scalable, telecom-grade solution that enabled:
- Multi-source location intelligence – combining network, GPS, Wi-Fi, and IoT-based positioning
- A Unified API framework – allowing enterprises & developers to integrate location intelligence into applications.
- Support for 15+ enterprise and consumer applications, including:
- Enterprise tracking & workforce management
- Logistics & delivery tracking
- Field service operations
- Location-Based Advertising (LBA)
- Emergency services & fraud detection analytics
Business Impact
- Centralized LBS platform, reducing operational complexity and improving service efficiency.
- Significant cost savings by eliminating redundant location tracking systems.
- Enhanced regulatory compliance, ensuring location data privacy & user consent adherence.
- New revenue generation through enterprise APIs and location-based services.
